MLM Business- Trying to sell could be a big mistake?

Why do so many of us get into a MLM business and think that in order to become successful we have to sell? It must be because the dictionary expalnation of MARKETING is:

1.the act of buying or selling in a market.

2.the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

A lot of sincere, earnest people get into network marketing with the plan of learning everything they possibly can about their company's products or service. They dedicate themselves to becoming an expert. Problem is, that is a total waste of time. It may sound logical. But you cannot build a MLM business by selling product ... because you are not a salesperson."

I don't know about you but when I see a salesman coming , I turn and run as fast as I can in the opposite direction.

If you have to convince people to buy your product, then you are dead before you start. Even worse, you won't be able to train anyone else to sell a product. Selling just is not duplicatable.

Better to spend your time becoming expert on people, because in network marketing, people are your REAL product. Your real goal is to help people achieve their dreams in life. And that means you must understand them. Build trust with them. You must build a relationship. That's the most important thing. Devote your time to getting good at relationship-building skills. Train yourself to be a great listener, so you understand exactly what the people you talk to want. Focus on helping them get it. To achieve their goals, they will buy your products ... if YOU have built that relationship with them.

I compiled a list of MLM keywords recently and discovered something interesting. In this particular search engine results, 75% of the top 20 MLM-related search terms had to do with "leads!" That's a pretty good clue about the #1 focus of network marketers, that was it for me.

Obviously it makes sense. To win the network marketing game a steady stream of targeted, interested people to talk to.

I found these ideas and many others are discussed by Michael Dlouhy in the free ebook Success in 10 Steps. Now you see why people put such a high value on this ebook over the years. It's generic, so you can actually use it as part of your own lead generation system.

Success can be yours with the right system!

~Debbie Hudson